An accessible ecommerce experiences expands your customer base and revenue

This session will introduce participants to relevant web accessibility standards and best practices in testing and implementation. Participants will learn the potential benefits of accessible eCommerce experiences, such as empowering innovation, improving search engine optimization, and reducing litigation, and how incorporating accessibility into the eCommerce experience gives organizations a competitive edge, and improves ROI. Key takeaways include best practices for adopting processes that incorporate check and balance in design and development, and community resourced user testing for accessibility and experience.

Key Points

  • Relevant web accessibility standards
  • Giving your organization a competitive edge by incorporating accessibility
  • How to adopt a checks and balance approach to design and development
  • Community resource testing practices
  • Long term benefits: Innovation, Search Engine Optimization, and Avoiding Litigation



Agenda coming soon