Jessica Towns v. DRUNK ELEPHANT HOLDINGS LLC

    Plaintiff

    • Name: JESSICA TOWNS
    • Filing Date: October 10, 2025
    • Court: UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK
    • State: New York
    • Attorney Firm: JOSEPH & NORINSBERG, LLC

    Defendant

    • Name: DRUNK ELEPHANT HOLDINGS LLC
    • Website: www.drunkelephant.com
    • Industry: Beauty
    • Summary: Offers skincare products, ingredient education, subscription services, and personalized product recommendations.

    Case Summary

    According to the complaint, Jessica Towns, a legally blind individual, is suing Drunk Elephant Holdings LLC for failing to make its website, www.drunkelephant.com, accessible to blind and visually impaired users. The complaint alleges that Towns encountered numerous barriers while attempting to access the website, including unlabeled buttons and inaccessible forms, which prevented her from independently browsing and purchasing products. The lawsuit cites violations of the Americans with Disabilities Act (ADA) and New York State laws, seeking a permanent injunction to require the defendant to make the website accessible and compensatory damages for the alleged discrimination.

    Causes of Action

    • Violations of the ADA, 42 U.S.C. § 12182 et seq.
    • New York State Human Rights Law (NYSHRL)
    • Violation of New York State Civil Rights (NYCRL)
    • Violations of the New York City Human Rights Law (NYCHRL)
    • Declaratory Relief

    Key Allegations

    • Defendant's website is inaccessible to blind and visually impaired individuals.
    • Plaintiff encountered multiple access barriers preventing meaningful engagement with the website.
    • Defendant failed to implement WCAG-compliant features across its website.

    Requested Relief

    • Permanent injunction requiring Defendant to revise its corporate policies to ensure website accessibility.
    • Compensatory damages for violations of civil rights under New York City Human Rights Law, New York State Human Rights Law, and New York State Civil Rights Law.

    Proposed Class

    All legally blind individuals in the United States who have attempted to access www.drunkelephant.com and were denied equal access to its products, services, and support due to persistent digital accessibility barriers during the relevant statutory period.

    Jurisdiction & Venue

    This Court has subject-matter jurisdiction over this action pursuant to 28 U.S.C. § 1331 and 42 U.S.C. § 12182 because Plaintiff’s claims arise under Title III of the Americans with Disabilities Act (ADA).

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