Lori Samuels is the Accessibility Director at NBCUniversal. She leads strategic accessibility programs to institute best practices in inclusive design, provide training for software development teams, drive cultural maturity in disability inclusion, and fortify executive sponsorship.Lori has had career roles in Software Engineering, Engineering Management, Technical Program Management and Accessibility Consulting - mostly for consumer and educational markets. Her passion for making technology work for people of all abilities started in 1993 when she was Director of Engineering at Broderbund Software. She went on to start Intuit's enterprise accessibility program and deliver the first-ever accessible version of QuickBooks. Prior to joining NBC, Lori led accessibility programs and initiatives at Microsoft, impacting products such as Bing, Cortana, Visual Studio, Microsoft Store, Azure, and Dynamics.Lori grew up in Boston and moved to San Francisco just in time for the big earthquake in 1989. She and her family now live in northern Utah, where they enjoy skiing, camping, hiking and boating in the beautiful mountains.