Wednesday, September 18th, 2024 1 PM ET
How to select the right vendor for creating alternative text for your digital content
Alternative text, commonly known as alt text, is a crucial element in web accessibility, providing textual descriptions of images for users who are visually impaired. It serves multiple purposes: aiding screen readers in conveying the content of images, offering context when images fail to load, and enhancing search engine optimization (SEO) by allowing search engines to index images accurately. Effective alt text should be concise yet descriptive, capturing the essential meaning and context of the visual content without unnecessary details.
Though it seems to be such a simple concept, ask anyone who has done it and they will tell you it's not as easy as it seems. Fortunately, there are experts available who offer services to assist you in creating the right alternative text for all of your digital content.
Key takeaways
- What is alternative text?
- Why is alternative text important?
- What guidelines should you follow?
- What to look for when selecting a vendor to assist you with alternative text.
- What should you budget for these services?
Agenda
