Plaintiff
- Name: Victor Ariza
- Filing date: January 7, 2020
- State of filing: Florida
Defendant
- Name: Lucky Brand Dungarees USA, LLC
- Website: www.luckybrand.com
- Industry: Apparel
- Summary: Lucky Brand Dungarees USA, LLC is a denim company that also produces other apparel, including activewear, outerwear, T-shirts, and professional attire.
Case Summary
On January 7, 2020, Victor Ariza filed a Complaint in Florida Federal court against Lucky Brand Dungarees USA, LLC. Plaintiff Victor Ariza alleges that www.luckybrand.com is not accessible per the WCAG 2.0 accessibility standard(s).
Case Details
Plaintiff alleges issues in its Complaint including the following:
- Mislabeled home button
- Site function like menu does not display options
- Site elements like slider are not labeled to intergrate with the screen reader
- Missing descriptions for image content
- Site design sacrificed functionality with the screen reader and sales ad repeats over and over
- The Website also lacks prompting information and accommodations necessary to allow visually disabled individuals who use screen reader software to locate and accurately fill out online forms to purchase Defendant’s merchandise
- Plaintiff attempted to locate an “Accessibility Notice” on the Website which would direct him to a webpage with content and contact information for disabled individuals who have questions, concerns, or who are having difficulties communicating with the Website; however, Plaintiff was unable to do so because no such link or notice was visible or available to Plaintiff on the Website at the time of his visit
Plaintiff asserts the following cause(s) of action in its Complaint:
- VIOLATION OF THE ADA
Plaintiff seeks the following relief by way of its Complaint:
- A declaration that Defendant’s Website is in violation of the ADA
- An Order requiring Defendant, by a date certain, to update the Website, and continue to monitor and update the Website on an ongoing basis, to remove barriers in order that individuals with visual disabilities can access, and continue to access, the Website and effectively communicate with the Website to the full extent required by Title III of the ADA
- An Order requiring Defendant, by a date certain, to clearly display the universal disabled logo within the Website, wherein the logo would lead to a page which would state Defendant’s accessibility information, facts, policies, and accommodations. Such a clear display of the disabled logo is to ensure that individuals who are disabled are aware of the availability of the accessible features of the Website
- An Order requiring Defendant, by a date certain, to provide ongoing support for web accessibility by implementing a website accessibility coordinator, a website application accessibility policy, and providing for website accessibility feedback to ensure compliance thereto
- An Order directing Defendant, by a date certain, to evaluate its policies, practices and procedures toward persons with disabilities, for such reasonable time to allow Defendant to undertake and complete corrective procedures to its Website
- An Order directing Defendant, by a date certain, to establish a policy of web accessibility and accessibility features for the Website to ensure effective communication for individuals who are visually disabled
- An Order requiring, by a date certain, that any third-party vendors who participate on Defendant’s Website to be fully accessible to the visually disabled
- An Order directing Defendant, by a date certain and at least once yearly thereafter, to provide mandatory web accessibility training to all employees who write or develop programs or code for, or who publish final content to, the Website on how to conform all web content and services with ADA accessibility requirements and applicable accessibility guidelines
- An Order directing Defendant, by a date certain and at least once every three months thereafter, to conduct automated accessibility tests of the Website to identify any instances where the Website is no longer in conformance with the accessibility requirements of the ADA and any applicable accessibility guidelines, and further directing Defendant to send a copy of the twelve (12) quarterly reports to Plaintiff’s counsel for review
- An Order directing Defendant, by a date certain, to make publicly available and directly link from the Website homepage, a statement of Defendant’s Accessibility Policy to ensure the persons with disabilities have full and equal enjoyment of the Website and shall accompany the public policy statement with an accessible means of submitting accessibility questions and problems
- An award to Plaintiff of her reasonable attorney’s fees, costs and expenses
- Such other and further relief as the Court deems just and equitable
