ARIZA v. KICKOFF USA, INC.

    Plaintiff

    • Name: Victor Ariza
    • Filing date: February 18, 2021
    • State of filing: Florida

    Defendant

    • Name: Kickoff USA, Inc.
    • Website: www.sundek.us
    • Industry: Apparel
    • Summary: Sundek manufactures and sells performance surf, ski, and outdoor apparel, gear, and accessories.

    Case Summary

    On February 18, 2021, Victor Ariza filed a Complaint in Florida Federal court against Kickoff USA, Inc.. Plaintiff Victor Ariza alleges that www.sundek.us is not accessible per the WCAG 2.0 accessibility standard(s).

    Case Details

    Plaintiff alleges issues in its Complaint including the following:

    • Home page button is mislabeled;
    • Site function like search text bar is mislabeled as “edit scan off space;”
    • Product price is not labeled to integrate with the screen reader; and
    • Missing proper descriptions for product images.
    • The Website also lacks prompting information and accommodations necessary to allow visually disabled individuals who use screen reader software to locate and accurately fill out online forms to purchase Defendant’s merchandise from the Website.

    Plaintiff asserts the following cause(s) of action in its Complaint:

    Title III of the Americans with Disabilities Act, 42 U.S.C. §§12181, et seq.

    Plaintiff seeks the following relief by way of its Complaint:

    • A declaration that Defendant’s Website is in violation of the ADA;
    • An Order requiring Defendant, by a date certain, to update the Website, and continue to monitor and update the Website on an ongoing basis, to remove barriers in order that individuals with visual disabilities can access, and continue to access, the Website and effectively communicate with the Website to the full extent required by Title III of the
      ADA;
    • An Order requiring Defendant, by a date certain, to clearly display the universal
      disabled logo within the Website, wherein the logo1 would lead to a page which would state Defendant’s accessibility information, facts, policies, and accommodations. Such a clear display of the disabled logo is to ensure that individuals who are disabled are aware of the availability of the accessible features of the Website;
    • An Order requiring Defendant, by a date certain, to provide ongoing support for web accessibility by implementing a website accessibility coordinator, a website application accessibility policy, and providing for website accessibility feedback to ensure compliance thereto;
    • An Order directing Defendant, by a date certain, to evaluate its policies, practices and procedures toward persons with disabilities, for such reasonable time to allow Defendant to undertake and complete corrective procedures to its Website;
    • An Order directing Defendant, by a date certain, to establish a policy of web accessibility and accessibility features for the Website to ensure effective communication for individuals who are visually disabled;
    • An Order requiring, by a date certain, that any third-party vendors who participate on Defendant’s Website to be fully accessible to the visually disabled;
    • An Order directing Defendant, by a date certain and at least once yearly thereafter, to provide mandatory web accessibility training to all employees who write or develop programs or code for, or who publish final content to, the Website on how to conform all web content and services with ADA accessibility requirements and applicable accessibility guidelines;
    • An Order directing Defendant, by a date certain and at least once every three months thereafter, to conduct automated accessibility tests of the Website to identify any instances where the Website is no longer in conformance with the accessibility requirements of the ADA and any applicable accessibility guidelines, and further directing Defendant to send a copy of the twelve (12) quarterly reports to Plaintiff’s counsel for review;
    • An Order directing Defendant, by a date certain, to make publicly available and directly link from the Website homepage, a statement of Defendant’s Accessibility Policy to ensure the persons with disabilities have full and equal enjoyment of the Website and shall accompany the public policy statement with an accessible means of submitting accessibility questions and problems;
    • An award to Plaintiff of his reasonable attorney’s fees, costs and expenses; and
    • Such other and further relief as the Court deems just and equitable.

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