PEDRO MARTINEZ v. TENCHA, LLC d/b/a Matcha Kari

Filed August 2, 2021

Plaintiff

Name: PEDRO MARTINEZ
Filing date: August 2, 2021
State of filing: New York

Defendant

Name: TENCHA, LLC d/b/a Matcha Kari
Website: www.matcha.com
Industry: Consumer Staples
Summary: Internet supplier of matcha green tea.

Case Summary

On August 2, 2021, PEDRO MARTINEZ filed a complaint in New York against TENCHA, LLC d/b/a Matcha Kari. Plaintiff PEDRO MARTINEZ alleges that www.matcha.com is not sufficiently digitally accessible.

Company Summary

MatchaKari was founded in 1999 and is headquartered in

255 N Rosemont Blvd, Tucson, AZ 85711, USA.

It is in the Consumer Staples industry and the website is matcha.com.

Accessibility Overlays

A scan for 3^rd Party Overlays was performed on August 12, 2021 and 'HikeOrders Accessibility Enabler' was detected. Typically overlays, or widgets, apply the third-party's source code to the existing code of the host website in an effort to change the user experience by overriding or adding to the existing code. Overlays are often added instead of manually identifying or resolving accessibility barriers in a website's code and design, which would generally occur during an audit or test from an accessibility subject matter expert. By not addressing the underlying cause of accessibility barriers, the effectiveness of overlays has been debated. There has also been an increase in the number of lawsuits against websites that use third-party overlays.