MARTINEZ v. BOOMER HOLDINGS, INC.

    Plaintiff

    • Name: Pedro Martinez
    • Filing date: June 2, 2020
    • State of filing: New York

    Defendant

    • Name: Boomer Holdings Inc.
    • Website: www.boomernaturals.com
    • Industry: Consumer Goods
    • Summary: Boomer Naturals manufactures and sells botanical supplements for improved immune system, sleep cycles, and emotional balance. The company also sells face masks and hand sanitizer.

    Case Summary

    On June 2, 2020, Pedro Martinez filed a Complaint in New York Federal court against Boomer Holdings Inc.. Plaintiff Pedro Martinez alleges that www.boomernaturals.com is not accessible per the WCAG 2.1, Section 508 accessibility standard(s).

    Case Details

    Plaintiff alleges issues in its Complaint including the following:

    • Lack of alt-text on graphics,
    • Inaccessible drop-down menus,
    • The lack of navigation links,
    • The lack of adequate prompting and labeling,
    • The denial of keyboard access,
    • Empty links that contain no text,
    • Redundant links where adjacent links go to the same URL address, and
    • The requirement that transactions be performed solely with a mouse. 

    Plaintiff asserts the following cause(s) of action in its Complaint:

    • Americans with Disabilities Act, 42 U.S.C. § 12181 et seq. 
    • New York State Human Rights Law
    • New York City Human Rights Law
    • New York State Civil Rights Law
    • Declaratory Relief

    Plaintiff seeks the following relief by way of its Complaint:

    • A preliminary and permanent injunction to prohibit Defendant from violating the Americans with Disabilities Act, 42 U.S.C. §§ 12182, et seq., N.Y. Exec. Law § 296, et seq., and N.Y.C. Administrative Code § 8-107, et seq., and the laws of New York;
    • A preliminary and permanent injunction requiring Defendant to take all the steps necessary to make its website, Boomernaturals.com, into full compliance with the requirements set forth in the ADA, and its implementing regulations, so that Boomernaturals.com is readily accessible to and usable by blind individuals;
    • A declaration that Defendant owns, maintains and/or operates its website, Boomernaturals.com, in a manner which discriminates against the blind and which fails to provide access for persons with disabilities as required by Americans with Disabilities Act, 42 U.S.C. §§ 12182, et seq., N.Y. Exec. Law § 296, et seq., and N.Y.C. Administrative Code § 8-107, et seq., and the laws of New York;
    • An order certifying this case as a class action under Fed. R. Civ. P. 23(a) & (b)(2) and/or (b)(3), appointing Plaintiff as Class Representative, and his attorneys as Class Counsel;
    • An order directing Defendants to continually update and maintain its website to ensure that it remains fully accessible to and usable by the visually-impaired;
    • Compensatory damages in an amount to be determined by proof, including all applicable statutory damages and fines, to Plaintiff and the proposed class for violations of their civil rights under New York State Human Rights Law and City Law;
    • Plaintiff’s reasonable attorneys’ fees, expenses, and costs of suit as provided by state and federal law;
    • For pre- and post-judgment interest to the extent permitted by law; and
    • For such other and further relief which this court deems just and proper.

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