REID v. AMERIMARK DIRECT, LLC

    Plaintiff

    • Name: Valentin Reid
    • Filing date: October 11, 2019
    • State of filing: New York

    Defendant

    • Name: AmeriMark Direct, LLC
    • Website: www.amerimark.com
    • Industry: Consumer Goods
    • Summary: AmeriMark Direct is an American mail order and direct marketing company.

    Case Summary

    On October 11, 2019, Valentin Reid filed a Complaint in New York Federal court against AmeriMark Direct, LLC. Plaintiff Valentin Reid alleges that www.amerimark.com is not accessible per the WCAG 2.1 accessibility standard(s).

    Case Details

    Plaintiff alleges issues in its Complaint including the following:

    • Many features on the Website lacks alt. text
    • Many features on the Website also fail to add a label element or title attribute for each field
    • Many pages on the Website also contain the same title elements
    • The Website requires the use of a mouse to effectively browse
    • The Website also contained a host of broken links

    Plaintiff asserts the following cause(s) of action in its Complaint:

    • VIOLATIONS OF THE ADA, 42 U.S.C. § 12181 et seq.
    • VIOLATIONS OF THE NYCHRL
    • DECLARATORY RELIEF

    Plaintiff seeks the following relief by way of its Complaint:

    • A preliminary and permanent injunction to prohibit Defendant from violating the Americans with Disabilities Act, 42 U.S.C. §§ 12182, et seq., N.Y.C. Administrative Code § 8-107, et seq., and the laws of New York
    • A preliminary and permanent injunction requiring Defendant to take all the steps necessary to make its Website into full compliance with the requirements set forth in the ADA, and its implementing regulations, so that the Website is readily accessible to and usable by blind individuals
    • A declaration that Defendant owns, maintains and/or operates its Website in a manner that discriminates against the blind and which fails to provide access for persons with disabilities as required by Americans with Disabilities Act, 42 U.S.C. §§ 12182, et seq., N.Y.C. Administrative Code § 8-107, et seq., and the laws of New York
    • An order certifying the Class and Sub-Classes under Fed. R. Civ. P. 23(a) & (b)(2) and/or (b)(3), appointing Plaintiff as Class Representative, and his attorneys as Class Counsel
    • Compensatory damages in an amount to be determined by proof, including all applicable statutory and punitive damages and fines, to Plaintiff and the proposed class and subclasses for violations of their civil rights under New York City Human Rights Law and City Law
    • Pre- and post-judgment interest
    • An award of costs and expenses of this action together with reasonable attorneys’ and expert fees
    • Such other and further relief as this Court deems just and proper

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