Tazinique Echols v. PRETTY FARM GIRL, LLC

    Plaintiff

    • Name: Tazinique Echols
    • Filing Date: October 3, 2025
    • Court: United States District Court Northern District of Illinois
    • State: Illinois
    • Attorney Firm: Equal Access Law Group, PLLC

    Defendant

    • Name: Pretty Farm Girl, LLC
    • Website: www.prettyfarmgirl.com
    • Industry: Beauty
    • Summary: Pretty Farm Girl provides a wide array of handcrafted and organic skincare products, including facial skincare, hair and body care, and other beauty items available for online purchase.

    Case Summary

    According to the complaint, Tazinique Echols, a visually-impaired individual, is suing Pretty Farm Girl, LLC for failing to make their website, Prettyfarmgirl.com, accessible to blind users. Echols alleges that the website contains significant barriers that prevent her and others with visual impairments from independently accessing and purchasing products. The complaint cites violations of the Americans with Disabilities Act, claiming that the website's design excludes blind individuals from equal participation in online shopping. Echols seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced. The case highlights the need for compliance with established web accessibility standards.

    Causes of Action

    • Violation of 42 U.S.C. §§ 12181 et seq. – Title III of the Americans with Disabilities Act
    • Declaratory Relief
    • Negligent Infliction of Emotional Distress

    Key Allegations

    • Defendant's website is inaccessible to blind and visually-impaired persons
    • Plaintiff encountered numerous accessibility barriers on the website
    • Defendant failed to comply with the Americans with Disabilities Act

    Requested Relief

    • A preliminary and permanent injunction to prohibit Defendant from violating the Americans with Disabilities Act
    • A declaration that Defendant's website discriminates against the blind
    • Compensatory damages in an amount to be determined at trial

    Proposed Class

    all legally blind individuals in the United States who have attempted to access Prettyfarmgirl.com and as a result have been denied access to the enjoyment of goods and services offered by Prettyfarmgirl.com, during the relevant statutory period.

    Jurisdiction & Venue

    This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2).

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