Plaintiff
- Name: Tazinique Echols
- Filing Date: June 2, 2026
- Court: United States District Court Northern District of Illinois
- State: Illinois
- Attorney Firm: Equal Access Law Group, PLLC
Defendant
- Name: Kindred Brands 1 Inc.
- Website: lovekinship.com
- Industry: Consumer Goods
- Standards Cited: WCAG 2.2
- Summary: Provides consumers access to an array of skincare and beauty products including cleansers, moisturizers, sunscreens, serums, acne treatments, face masks, and other self-care essentials.
Case Summary
According to the complaint, Tazinique Echols, a visually impaired individual, is suing Kindred Brands 1 Inc. for failing to make its website, Lovekinship.com, accessible to blind users, violating the Americans with Disabilities Act (ADA). Echols alleges that the website contains significant barriers that prevent her and others from independently navigating and completing purchases. The complaint seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced by Echols and other class members. The case highlights the need for compliance with established web accessibility standards.
Causes of Action
- Violation of the Americans with Disabilities Act (ADA)
Key Allegations
- Website is inaccessible to visually impaired individuals
- Access barriers prevent independent navigation and transactions
- Defendant failed to implement necessary accessibility features
Requested Relief
- Preliminary and permanent injunction to prohibit violations of the ADA
- Injunction requiring compliance with ADA
- Declaration of discrimination against visually impaired individuals
- Class action certification
- Pre- and post-judgment interest
- Award of costs and attorney fees
Proposed Class
all legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.
Jurisdiction & Venue
Subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2)
