MAGENO v. CHA CHA HOLDINGS LLC

    Plaintiff

    • Name: Perla Mageno
    • Filing date: August 20, 2019
    • State of filing: California

    Defendant

    • Name: Cha Cha Holdings, LLC
    • Website: www.chachamatcha.com
    • Industry: Food Products
    • Summary: Cha Cha Holdings, LLC manufactures and sells Cha Cha Matcha brand canned ice tea and powder mixes.

    Case Summary

    On August 20, 2019, Perla Mageno filed a Complaint in California State court against Cha Cha Holdings, LLC. Plaintiff Perla Mageno alleges that www.chachamatcha.com is not accessible per the WCAG 2.0, Section 508 accessibility standard(s).

    Case Details

    Plaintiff alleges issues in its Complaint including the following:

    • The home page has graphics, links, and buttons that are not labeled or are incorrectly labeled, or lack alternative text ("Alt-text"). 
    • Plaintiff encountered multiple unlabeled or mislabeled buttons and links.
    • Plaintiff encountered multiple pages containing insufficient navigational headings requiring Plaintiff to expend substantial additional time to access information;
    • Plaintiff was unable to browse clothing because clothing links and descriptions were inaccessible to screen reading technology;
    • Plaintiff was unable to find a brick-and-mortar location because the locations link was inaccessible to screen reading technology.

    Plaintiff asserts the following cause(s) of action in its Complaint:

    Unruh Civil Rights Act, California Civil Code § 51 et seq. 

    Plaintiff seeks the following relief by way of its Complaint:

    • A Declaratory Judgment that at the commencement of this action Defendant owns, maintains, and/or operates its Website in a manner which discriminates against the blind, fails to provide access to blind or visually-impaired individuals, and that Defendant took no action that was reasonably calculated to ensure that its Website is fully accessible to, and independently usable by blind and visually-impaired individuals in violation of California's Unruh Act, California Civil Code II 51, et seq;
    • A preliminary and permanent injunction enjoining Defendant from further violations ofthe UCRA, Civil Code ) 51 et seq. with respect to the website.
    • A preliminary and permanent injunction requiring Defendant to take the steps necessary to make website readily accessible to and usable by blind and visually impaired individuals but Plaintiff hereby expressly limits the injunctive relief to require that
      Defendant expend no more than $50,000 thereon;
    • Plaintiff Seeks no relief related to any architectural barriers to access in this Complaint and expressly limits all claims to injunctive relief to modifications ofDefendant's policies and procedures related to the Website.
    • An award of statutory minimum statutory damages of not less than $4,000 per violation pursuant to It 52(a) of the California Civil Code;
    • An additional award of $4,000.00 as deterrence damages for each violation pursuant to Johnson v. Guedoir, 218 F. Supp. 3d 1096; 2016 U.S. Dist.LEXIS 150740 (USDC Cal, E.D. 2016);
    • For attorneys' fees and expenses pursuant to all applicable laws including, without limitation, Civil Code Il 52(a);
    • For pre-judgment interest to the extent permitted by law;
    • For costs of suit; and,
    • For such other and further relief as this Court deems just and proper.

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