LUIS LICEA v. DERIVE POWER, LLC

Filed July 19, 2021

Plaintiff

Name: LUIS LICEA
Filing date: July 19, 2021
State of filing: California

Defendant

Name: DERIVE POWER, LLC
Website: www.bullydog.com
Industry: Automobiles & Components
Summary: Bully Dog is the leader in truck performance tuning products & programmers.

Case Summary

On July 19, 2021, LUIS LICEA filed a complaint in California against DERIVE POWER, LLC. Plaintiff LUIS LICEA alleges that www.bullydog.com is not sufficiently digitally accessible.

Company Summary

Bully Dog was founded in 1998 and is headquartered in

815 S 1st Ave, Pocatello, ID 83201, USA.

It is in the Automotive industry and the website is bullydog.com.

Accessibility Overlays

A scan for 3^rd Party Overlays was performed on August 04, 2021 and 'UserWay' was detected. Typically overlays, or widgets, apply the third-party's source code to the existing code of the host website in an effort to change the user experience by overriding or adding to the existing code. Overlays are often added instead of manually identifying or resolving accessibility barriers in a website's code and design, which would generally occur during an audit or test from an accessibility subject matter expert. By not addressing the underlying cause of accessibility barriers, the effectiveness of overlays has been debated. There has also been an increase in the number of lawsuits against websites that use third-party overlays.