Plaintiff
- Name: Lucas Rice
- Filing Date: January 18, 2026
- Court: United States District Court Eastern District of Wisconsin
- State: Wisconsin
- Attorney Firm: Equal Access Law Group, PLLC
Defendant
- Name: Particle For Men LLC
- Website: www.particleformen.com
- Industry: Consumer Goods
- Standards Cited: WCAG 2.2
- Summary: Provides an array of men's grooming and personal care products, including face creams, cleansers, masks, sunscreen, shampoos, shaving gel, body wash, deodorant, and cologne.
Case Summary
According to the complaint, Lucas Rice, a visually impaired individual, is suing Particle For Men LLC for failing to make its website, https://www.particleformen.com, accessible to blind users. Rice alleges that the website contains significant barriers that prevent him and others from independently navigating and completing purchases. The complaint cites violations of the Americans with Disabilities Act (ADA) and seeks a permanent injunction to require the defendant to make the website accessible, along with compensatory damages for affected individuals. Rice encountered multiple accessibility issues, including a lack of alternative text for images and a design that requires mouse use, which is not usable for blind individuals. He intends to return to the website once the barriers are removed.
Causes of Action
- Violation of the Americans with Disabilities Act (ADA)
- Declaratory Relief
Key Allegations
- Website is inaccessible to visually impaired individuals
- Failure to provide necessary accommodations for screen-reader users
- Denial of equal access to goods and services offered on the Website
Requested Relief
- Preliminary and permanent injunction to prohibit Defendant from violating the ADA
- Injunction requiring Defendant to make the Website accessible to visually impaired individuals
- Declaration that the Website discriminates against the visually impaired
- Class action certification
Proposed Class
All legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.
Jurisdiction & Venue
This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2).

