Plaintiff
- Name: Lucas Rice
- Filing Date: April 15, 2026
- Court: United States District Court Eastern District of Wisconsin
- State: Wisconsin
- Attorney Firm: Equal Access Law Group, PLLC
Defendant
- Name: 360 Fitness LLC
- Website: www.360fitnesssuperstore.com
- Industry: Consumer Goods
- Standards Cited: WCAG 2.2
- Summary: Provides consumers access to a wide array of fitness equipment and accessories, including cardio machines, strength training equipment, and home gym systems, along with workout accessories and products designed for recovery and wellness.
Case Summary
According to the complaint, Lucas Rice, a visually impaired individual, is suing 360 Fitness LLC for failing to make its website, 360fitnesssuperstore.com, accessible to blind users, violating the Americans with Disabilities Act (ADA). Rice alleges that the website contains significant access barriers that prevent him and others from independently navigating and completing purchases. The complaint seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced by Rice and other class members.
Causes of Action
- Violation of the Americans with Disabilities Act (ADA)
Key Allegations
- Website is inaccessible to visually impaired individuals
- Access barriers prevent independent navigation and transactions
- Defendant failed to implement necessary accessibility features
Requested Relief
- Preliminary and permanent injunction to prohibit Defendant from violating the ADA
- Injunction requiring Defendant to make the Website compliant with the ADA
- Declaration that the Website discriminates against visually impaired individuals
- Order certifying this case as a class action
- Pre- and post-judgment interest
- Award of costs and expenses of this action together with reasonable attorneys’ and expert fees
Proposed Class
all legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.
Jurisdiction & Venue
This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2) because Defendant conducts business in this District.
