Plaintiff
- Name: Lucas Rice, Samuel Wilson
- Filing Date: April 23, 2026
- Court: United States District Court Eastern District of Wisconsin
- State: Wisconsin
- Attorney Firm: Nye, Stirling, Hale, Miller, Sweet LLP
Defendant
- Name: Trayvax Enterprises LLC
- Website: www.trayvax.com
- Industry: Consumer Goods
- Standards Cited: ADA's requirements apply to all the goods, services, privileges, or activities offered by public accommodations, including those offered on the web.
- Summary: Designs, develops, manufactures, and distributes wallets, belts, and related products.
Case Summary
According to the complaint, plaintiffs Lucas Rice and Samuel Wilson, both legally blind, are suing Trayvax Enterprises LLC for failing to make its digital properties accessible, violating the Americans with Disabilities Act (ADA) and New York State Human Rights Law. They allege that they encountered significant barriers while attempting to access the company's website, which prevented them from purchasing products. The plaintiffs seek a permanent injunction requiring Trayvax to improve accessibility on its website and to provide compensatory damages and attorney fees. They argue that the lack of accessibility denies them equal access to the goods and services offered online.
Causes of Action
- Title III of the ADA
- Violation of New York State Human Rights Law, Exec. Law, Article 15 § 290, et seq.
Key Allegations
- Defendant's digital properties are not accessible to legally blind individuals.
- Plaintiffs encountered barriers that denied them full and equal access to Defendant's online goods, content, and services.
Requested Relief
- A Declaratory Judgment that Defendant was in violation of the ADA and New York laws.
- A permanent injunction requiring Defendant to make its Digital Platform accessible.
- Payment of costs of suit.
- Payment of reasonable attorneys’ fees.
- Payment of compensatory damages pursuant to New York law.
- Payment of nominal damages.
Jurisdiction & Venue
Jurisdiction is invoked pursuant to 28 U.S.C. § 1331, 28 U.S.C.A. § 1367 and 42 U.S.C. § 12188. Venue is proper under 28 U.S.C. § 1391(b)(2).
