Plaintiff
- Name: Lucas Rice, Ian Foley
- Filing Date: August 5, 2026
- Court: United States District Court Eastern District of Wisconsin
- State: Wisconsin
- Attorney Firm: Nye, Stirling, Hale, Miller, Sweet LLP
Defendant
- Name: Mayo Retail Internet Services, LLC DBA Outdoor Equipped
- Website: www.outdoorequipped.com
- Industry: Apparel
- Summary: Designs, develops, manufactures, and distributes outdoor apparel, footwear, gear, and related products.
Case Summary
According to the complaint, plaintiffs Lucas Rice and Ian Foley are legally blind individuals suing Mayo Retail Internet Services, LLC DBA Outdoor Equipped for failing to make its digital properties accessible, violating the ADA and New York State Human Rights Law. They allege that they encountered significant barriers while attempting to access the defendant's website to purchase products, including inaccessible navigation and unlabeled elements. The plaintiffs seek a permanent injunction to require the defendant to improve accessibility and ensure compliance with relevant laws, along with compensatory damages and attorneys' fees.
Causes of Action
- Title III of the ADA, 42 U.S.C. § 12181 et seq.
- Violation of New York State Human Rights Law, Exec. Law, Article 15 § 290, et seq.
Key Allegations
- Defendant's digital properties are not accessible to legally blind individuals.
- Plaintiffs encountered barriers that denied them full and equal access to Defendant's online goods, content, and services.
- Defendant's use of accessibility overlay software fails to meet accessibility standards.
Requested Relief
- A Declaratory Judgment that Defendant was in violation of the ADA and New York laws.
- A permanent injunction requiring Defendant to make its Digital Platform fully accessible.
- Payment of costs of suit.
- Payment of reasonable attorneys’ fees.
- Payment of compensatory damages pursuant to New York law.
- Payment of nominal damages.
Jurisdiction & Venue
Jurisdiction is invoked pursuant to 28 U.S.C. § 1331, 28 U.S.C.A. § 1367 and 42 U.S.C. § 12188. Venue is proper under 28 U.S.C. § 1391(b)(2).

