Plaintiff
- Name: Kevin Orcel
- Filing Date: July 1, 2026
- Court: United States District Court District of New Jersey
- State: New Jersey
- Attorney Firm: Stein Saks, PLLC
Defendant
- Name: Eastern Smiles Opco, LLC
- Website: www.easterndental.com
- Industry: Health Care Equipment & Services
- Standards Cited: WCAG 2.1
- Summary: Offers dental care services including routine check-ups, cleanings, cosmetic dentistry, and specialized treatments, with online appointment scheduling.
Case Summary
According to the complaint, Kevin Orcel, a visually-impaired individual, is suing Eastern Smiles Opco, LLC for failing to make its website, www.easterndental.com, accessible under the Americans with Disabilities Act (ADA). The plaintiff alleges that he encountered numerous barriers while attempting to book a dental appointment online, which prevented him from accessing the services offered. The complaint cites specific access issues such as missing alt-text and unclear labels for interactive elements. Orcel seeks a permanent injunction requiring the defendant to comply with accessibility standards and to ensure that the website is usable for blind individuals. The case is filed as a class action on behalf of all legally blind individuals who have faced similar issues.
Causes of Action
- Violations of the ADA, 42 U.S.C. § 12182 et seq.
- Declaratory Relief
Key Allegations
- Defendant's website is not accessible to blind and visually impaired individuals.
- Plaintiff was denied the ability to book an appointment due to website barriers.
- Defendant has failed to comply with WCAG 2.1 guidelines.
Requested Relief
- A preliminary and permanent injunction to prohibit Defendant from violating the ADA.
- An order requiring Defendant to make its website fully compliant with the ADA.
- Payment of nominal damages.
- An award of costs and expenses of this action together with reasonable attorneys’ and expert fees.
Proposed Class
All legally blind individuals in the United States who have attempted to access Defendant’s Website and as a result have been denied access to the equal enjoyment of goods and services, during the relevant statutory period.
Jurisdiction & Venue
This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2).

