Skip to main content
Accessibility.com, LLC
Dark green background, "Weak Application Security Can Cost You Millions," 3 slanted images of fingers pointing to digital locks, and a "Learn the Basics" button

Gabriela Cruz v. Usrx, LLC

Filed January 28, 2026

Plaintiff

  • Name: Gabriela Cruz
  • Filing Date: January 28, 2026
  • Court: United States District Court Eastern District of Wisconsin
  • State: Wisconsin
  • Attorney Firm: Equal Access Law Group, PLLC

Defendant

  • Name: Usrx, LLC
  • Website: urbanskinrx.com
  • Industry: Consumer Goods
  • Standards Cited: WCAG 2.2
  • Summary: Provides consumers access to an array of skincare products, including cleansers, serums, moisturizers, and treatments for skin concerns.

Case Summary

According to the complaint, Gabriela Cruz, a visually impaired individual, is suing USRX, LLC for failing to make its website, https://urbanskinrx.com, accessible to blind users. Cruz alleges that the website contains significant barriers that prevent her and others from independently navigating and completing transactions. The complaint cites violations of the Americans with Disabilities Act (ADA) and seeks a permanent injunction to require the defendant to make the website accessible, as well as compensatory damages for affected individuals. Cruz encountered multiple accessibility issues, including a lack of proper labeling and navigation aids, which hindered her ability to purchase skincare products online.

Causes of Action

  • Violation of the Americans with Disabilities Act (ADA)
  • Declaratory Relief

Key Allegations

  • Website is inaccessible to visually impaired individuals
  • Access barriers prevent independent navigation and transactions
  • Defendant failed to implement necessary accessibility features

Requested Relief

  • Permanent injunction requiring Defendant to make the Website accessible
  • Compensatory damages for Class Members
  • Certification of this case as a class action

Proposed Class

All legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.

Jurisdiction & Venue

This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2).

WisconsinConsumer Goods

Digital advertisement promoting the whitepaper “The State of Application Security in Modern Software,” showing the cover f the whitepaper and text highlighting AppSec risks, AI code threats, API vulnerabilities, and a button to download the whitepaper.