Plaintiff
- Name: Ashley Bahena
- Filing Date: March 31, 2026
- Court: United States District Court Northern District of Illinois
- State: Illinois
- Attorney Firm: Equal Access Law Group, PLLC
Defendant
- Name: Astral Brands, Inc., d/b/a PÜR Cosmetics
- Website: www.purcosmetics.com
- Industry: Consumer Goods
- Standards Cited: WCAG 2.2
- Summary: Provides consumers access to an array of goods and services, including the ability to purchase a variety of mineral-based makeup products and skincare items.
Case Summary
According to the complaint, Ashley Bahena, a visually impaired individual, is suing Astral Brands, Inc., which operates the website purcosmetics.com, for failing to make its website accessible under the Americans with Disabilities Act (ADA). Bahena alleges that the website contains significant access barriers that prevent blind and visually impaired users from independently navigating and completing transactions. The complaint cites various specific accessibility issues, including hidden elements and ambiguous link texts. Bahena seeks a permanent injunction to require the defendant to make the website accessible and compensatory damages for the discrimination faced. The case is filed as a class action on behalf of all legally blind individuals in the U.S. who have faced similar barriers.
Causes of Action
- Violation of the Americans with Disabilities Act (ADA)
Key Allegations
- Website is inaccessible to visually impaired individuals
- Access barriers prevent independent navigation and transactions
- Defendant failed to implement necessary accessibility features
Requested Relief
- Preliminary and permanent injunction to prohibit Defendant from violating the ADA
- Injunction requiring Defendant to make the Website compliant with the ADA
- Declaration that the Website discriminates against the visually impaired
- Class action certification
- Pre- and post-judgment interest
- Award of costs and expenses, including attorneys' fees
Proposed Class
all legally blind individuals in the United States who have attempted to access the Website and as a result have been denied access to the enjoyment of goods and services offered by the Website, during the relevant statutory period.
Jurisdiction & Venue
This Court has subject-matter jurisdiction under 28 U.S.C. § 1331 and 42 U.S.C. § 12182; venue is proper under 28 U.S.C. §1391(b)(1) and (2).
