Each year our world becomes more reliant on digital devices to stay connected and actively participate in society. More than 90 percent of United States households have at least one computer, twice as many as in 2000.
Digital technology is essential, and with 15% of the global population living with a disability, both technology and digital designs must be usable for everyone.
As the need for digital design grows, designers and researchers are addressing usability in new and innovative ways. Notably, two types of digital design strategies are the most used today.
We'll discuss inclusive and universal digital design and how each affects accessibility.
Accessibility, or the opportunity to consume content, use things, and participate regardless of disability status, is the overarching goal for all products, devices, services, vehicles, and environments.
It is essential to recognize that digital accessibility focuses on achieving that goal.
Accessibility is measurable by various government and industry guidelines, such as the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG).
Due to digital design's global nature, accessibility is not always easy to measure for specific sectors and communities. Therefore, it's essential to have processes that make accessible design practices standard regardless of regulatory oversight.
That's where universal design and inclusive digital design come in.
While accessible design represents the product's result, inclusive design focuses more on the process or methodology with which a design is created.
Inclusive design is the ongoing process of designing solutions to accommodate diverse experiences. Above all, inclusive design aims to reduce barriers to engagement based on differences in respect to culture, gender, age, ability, language, and more.
Of course, the best way to reduce barriers is to understand what user diversity might look like. Tech companies like Adobe and Wix have set up rules for inclusive design that bring accessibility to the forefront of the design process.
Here are five distinct principles of inclusive design:
The most significant advantage of inclusive design is that it allows for a wide range of human experiences to be reflected in the user experience.
Unlike inclusive design, which highlights individual differences, universal design focuses on the similarities all people share.
Universal design is the practice of designing usable products that don't require adaptations. This type of design makes products accessible to as many people as possible, regardless of income, background, disability, or other differences.
Universal design applies to both digital and non-digital products. According to The Center for Universal Design, the seven principles of Universal design are as follows:
The nature of universal design works to decrease overall barriers digital designs may pose, which benefits everyone.
The evolution of technology shows us many ways to improve digital accessibility. However, whether creating a universal or inclusive design, the main goal of usability remains.
Some universal designs include video captions, motion sensors, speakerphones, and text-to-speech capabilities. These examples show that universal designs serve as accessible products that help all people live more independently.
Digital products and designs that do not meet accessibility standards can benefit from inclusive design updates that allow for improvements. For example, inclusive designs can offer customizable interfaces that can be personalized based on individual need.
Accessible digital designs are the future, and innovative approaches to user experiences continue to benefit everyone, regardless of disability.